Kevin Murray
About Kevin Murray
Kevin Murray is a Marketing Manager with a background in graphic design and social media strategy. He has worked at various companies, including Darn Good Yarn and FYE, where he contributed to brand awareness and marketing initiatives.
Work at Darn Good Yarn
Kevin Murray has served as the Marketing Manager at Darn Good Yarn since 2021. In this role, he has been instrumental in the rebranding efforts for Darn Good Yarn and its sister brands, Gud Sol and Indigo Quail. He implemented new brand guidelines that align with the company's vision. Additionally, he contributed to the 'Yarn of the Month' Subscription re-launch plan, focusing on increasing monthly revenue. His responsibilities also include developing strategic social media plans aimed at enhancing fan engagement and attracting new customers organically.
Previous Experience in Marketing
Before joining Darn Good Yarn, Kevin held various marketing positions. He worked as the Marketing & Events Manager at FYE - For Your Entertainment from 2017 to 2021. Prior to that, he was an Events Coordinator at Trans World Entertainment from 2015 to 2017. His experience also includes a role as a Social Media Specialist at Death Wish Coffee Company for five months in 2021. During his tenure at Trans World Entertainment, he served as a Senior Assistant Manager from 2009 to 2015.
Education and Expertise
Kevin Murray studied Graphic Design at the State University of New York College at Oneonta, where he earned a Bachelor of Arts (B.A.) from 2011 to 2014. He also completed a Digital Multi-Media Program at Hamilton Fulton Montgomery VOTEC from 2008 to 2010. Additionally, he attended Fulton-Montgomery Community College for one year in 2010 to 2011. His educational background supports his expertise in marketing and graphic design.
Social Media Strategy Development
Kevin has developed a comprehensive organic social media strategy aimed at enhancing brand awareness and driving sales beyond traditional marketing channels such as email and SMS. He introduced a blog plan as part of a refreshed SEO strategy to boost organic brand awareness and growth. His strategic approach focuses on increasing fan engagement and capturing new customers through effective social media initiatives.