Peter Mureu
About Peter Mureu
Peter Mureu is the Director of Marketing at Yellow Card App, with extensive experience in the marketing field across various companies in Africa. He holds multiple certifications in mindfulness and coaching, and has played a significant role in product development and marketing strategies for several well-known brands.
Work at Yellow Card App
Peter Mureu serves as the Director of Marketing at Yellow Card App, a position he has held since 2021. He is based in Johannesburg and has contributed to the company's marketing strategies and initiatives for three years. His role involves overseeing marketing operations and driving brand awareness in the competitive fintech landscape.
Previous Experience in Marketing
Before joining Yellow Card App, Peter Mureu held several significant marketing roles. He worked at MoneyGram International as Senior Marketing Manager for South and East Africa from 2017 to 2019. Prior to that, he was the Digital Marketing Manager for Africa at MoneyGram in 2019. He also served as Head of Marketing at MFS Africa from 2020 to 2021 and played a key role in the marketing strategies at Creative Y&R and Saatchi and Saatchi earlier in his career.
Education and Expertise
Peter Mureu has a diverse educational background. He earned a Bachelor’s Degree in Marketing from United States International University from 2006 to 2008. He also completed a Professional Diploma in Digital Marketing at Brand School in 2013. Furthering his expertise, he achieved a Post Graduate Certification in Mindfulness from Stellenbosch University from 2021 to 2023 and an Advanced Diploma in Integral Practitioner Coaching from The Coaching Centre from 2017 to 2018.
Achievements in Product Development
Peter Mureu has been instrumental in several product developments and launches. He played a key role in the creative development and product launch of House of Manji breakfast cereal, Multibix. Additionally, he was involved in the product development and rebranding of the Bitez brand, which includes Urban Bitez, Kenya's best-selling crisps. His efforts have contributed to significant revenue generation and market presence.
Leadership and Training Roles
In addition to his marketing roles, Peter Mureu is a Certified Teacher at the Search Inside Yourself Leadership Institute (SIYLI), a position he has held since 2019. He studied at SIYLI, focusing on Mindfulness and Business. His training in mindfulness and coaching complements his marketing expertise, allowing him to integrate these principles into his professional practice.