Thomas Krcmaric
About Thomas Krcmaric
Thomas Krcmaric is a Product Lead at Yield App, where he focuses on product strategy and user experience. He has a diverse background in user research and analytics, having previously worked at Agoda and Gap Inc., and holds degrees in Economics and Public Policy.
Current Role at Yield App
Thomas Krcmaric serves as Product Lead at Yield App since 2022. In this role, he collaborates with product managers to define product strategy and direction. His responsibilities include conducting research to identify potential disruptions to existing business models. He also works closely with designers to ensure that product designs align with both business objectives and user needs.
Professional Experience at Agoda
Thomas Krcmaric worked at Agoda from 2017 to 2021, initially as a User Researcher for two years and later as a Senior User Researcher for another two years. During his time in Bangkok, he focused on understanding user behavior and preferences, contributing to the development of user-centered products and services.
Previous Positions in Research and Analysis
Before his tenure at Agoda, Thomas held several positions in research and analysis. He worked as an Inventory Planning Analyst at Gap Inc./Old Navy for 10 months in 2015-2016, and as a Quantitative Research Associate at Economists Incorporated for 11 months in 2014-2015. Additionally, he was a Graduate Fellow at the Convergence Center for Policy Resolution for three months in 2013, where he contributed to the Re-Imagining Education Project.
Educational Background
Thomas Krcmaric earned a Bachelor of Arts in Economics and Anthropology from the University of Notre Dame, studying from 2008 to 2012. He furthered his education by obtaining a Master's degree in Public Policy from the University of California, Irvine, from 2012 to 2014. Additionally, he completed a User Experience Design Immersive program at General Assembly in 2016.