Veronika Lu
About Veronika Lu
Veronika Lu is a Manager of User Acquisition at Yieldstreet in New York, specializing in performance marketing and data analysis. She has a diverse background in public relations and digital marketing, with expertise in R programming, Tableau, and SQL.
Work at Yieldstreet
Veronika Lu currently serves as the Manager of User Acquisition at Yieldstreet, a position she has held since 2022. In this role, she focuses on enhancing user acquisition strategies through campaign optimization and customer analytics. Prior to her current position, she worked as a Senior Performance Marketing Analyst at Yieldstreet from 2021 to 2022 and as a Marketing Analyst from 2019 to 2021. Her responsibilities include conducting market research to inform strategic decisions in performance marketing.
Education and Expertise
Veronika Lu has a diverse educational background. She studied Journalism at The University of Hong Kong and holds a Bachelor of Arts (B.A.) in Communication and Media Studies from Penn State University. She further advanced her education with a Master of Science (MS) in Public Relations, Advertising, and Applied Communication from New York University. Additionally, she is studying Data Analysis at General Assembly. Her expertise includes R programming for data analysis, as well as proficiency in Tableau and SQL for data visualization and reporting.
Background
Veronika Lu has a varied professional background in public relations and digital marketing. She began her career as a Research Assistant at Penn State University in 2015. She then worked as a Public Relations Coordinator at Articulate Communications Inc. from 2017 to 2018 and at PR Consulting from 2016 to 2017. Following her roles in public relations, she transitioned to digital marketing as a Search Engine Optimization Specialist at iQuanti, Inc. from 2018 to 2019.
Achievements
Throughout her career, Veronika Lu has developed a strong foundation in performance marketing and user acquisition. She specializes in campaign optimization and customer analytics, which are critical for enhancing user acquisition strategies. Her analytical skills, combined with her experience in market research, contribute to informed strategic decisions in her current role at Yieldstreet.