Danene Jaffe
About Danene Jaffe
Danene Jaffe serves as the Chief Marketing and Strategy Officer at YMCA of South Florida, where she has worked since 2016. She holds an MBA from Boston University and has extensive experience in marketing and strategy roles across various companies, including Tervis and Gillette.
Current Role at YMCA of South Florida
Danene Jaffe serves as the Chief Marketing and Strategy Officer at the YMCA of South Florida. She has held this position since 2016, contributing to the organization's marketing strategies and overall direction for eight years. In her role, she has focused on initiatives that enhance community engagement and support the YMCA's mission.
Previous Experience in Marketing and Strategy
Prior to her current role, Danene Jaffe held several significant positions in marketing and strategy. She worked at Tervis as the Chief Marketing and Strategy Officer from 2014 to 2016, and as VP of Brand Development and Market Strategy for a brief period in 2013. Her experience also includes various marketing and sales roles at Gillette from 1984 to 1993, and leadership positions at Jarden Consumer Solutions, where she served as VP of Consumer Development and VP of Innovation Development.
Educational Background
Danene Jaffe earned her Master of Business Administration (MBA) from Boston University, where she studied Marketing, Management, and Business Finances. She also holds a Bachelor of Science (BS) in Marketing from Northeastern University. Her educational background has provided her with a strong foundation in business principles and marketing strategies.
Initiatives and Contributions
At the YMCA of South Florida, Danene Jaffe led the development of a virtual fundraiser that successfully generated over $200,000 for the Community Crisis Fund. Additionally, she redefined the Aquatics Product Line structure to emphasize swim lessons, addressing childhood drowning statistics in South Florida. These initiatives reflect her commitment to community welfare and safety.