Lucia Sastre Hernández
About Lucia Sastre Hernández
Lucia Sastre Hernández serves as the VP of Marketing, Digital and Acquisition Strategy at the YMCA of South Florida and is the owner of The MarTech Club, focusing on brand development and digital marketing services. With extensive experience in digital marketing and wellness coaching, she brings a global perspective to her work, having lived in multiple countries.
Work at YMCA of South Florida
Lucia Sastre Hernández serves as the Vice President of Marketing, Digital and Acquisition Strategy at the YMCA of South Florida. She has held this position since 2023. In her role, she has led significant initiatives, including the rebranding of the YMCA's web presence. This project involved the development of a new website and the transition to Salesforce Pardot, which resulted in a 36% increase in leads within the first eight months.
Current Role at YouFit Gyms
In addition to her role at the YMCA, Lucia has been the Digital Marketing Director at YouFit Gyms since 2021. Her responsibilities include overseeing digital marketing strategies that enhance brand visibility and customer engagement. She has accumulated three years of experience in this position, contributing to the gym's marketing efforts.
Education and Expertise
Lucia Sastre Hernández earned a Bachelor of Science degree in Communication, Journalism, and Related Programs from Florida International University, where she studied from 2006 to 2010. She is also a Certified Integrative Wellness Coach, accredited by the International Association of Wellness Professionals, and has over seven years of coaching experience in nutrition, mindfulness, and emotional counseling.
Professional Background
Lucia has a diverse professional background, having worked in various roles across multiple organizations. She began her career as a Marketing Coordinator at Cleveland Clinic from 2010 to 2011. She later served as a Social and Digital Media Strategist at Optimum7 and held positions such as Director of Content and Social Media at Allivet, Social Media/Project Manager at Jillian Michaels, and Social Media Manager at Zumba. Most recently, she was the Head of Marketing at WellnessCoach from 2019 to 2021.
Entrepreneurial Venture: The MarTech Club
Lucia is the owner of The MarTech Club, a venture focused on supporting individuals, particularly women in technology, through brand development and digital marketing services. This initiative reflects her commitment to empowering others in the tech industry and enhancing their marketing capabilities.