Anna Alaverdian
About Anna Alaverdian
Anna Alaverdian is a Product Marketing Manager at Yotpo, where she develops product marketing strategies for reviews and user-generated content. With a background in business and technology, she has held various marketing roles, including at Flywheel and 10Web.io, and is skilled in digital marketing tools.
Work at Yotpo
Anna Alaverdian currently serves as a Product Marketing Manager at Yotpo, a position she has held since 2023. In this role, she collaborates with product, sales, and engineering teams to develop effective messaging and positioning for Yotpo's offerings. Her focus includes crafting product marketing strategies specifically for Yotpo's reviews and user-generated content (UGC) products. Anna's experience in this role is characterized by her ability to integrate technology and innovation into her marketing approach.
Previous Experience at Flywheel
Before joining Yotpo, Anna worked as a Product Marketing Associate at Flywheel for nine months in 2023. This remote position allowed her to gain valuable experience in product marketing, further enhancing her skills in creating effective marketing strategies and messaging.
Education and Expertise
Anna Alaverdian holds a Bachelor of Business Administration (BBA) from the American University of Armenia, where she studied Business, Management, Marketing, and Related Support Services from 2016 to 2020. She furthered her education at UC Santa Barbara, earning a Master of Technology Management in Technology Product Leadership from 2022 to 2023. Her educational background equips her with a strong foundation in both business and technology.
Background in Content Marketing and SEO
Anna has a diverse background in content marketing and search engine optimization (SEO). She worked at 10Web.io in various roles, including Blog Manager, Content Marketing Team Lead, and Search Engine Optimization Specialist. During her tenure, she led multiple successful content marketing and SEO campaigns that significantly increased organic traffic, conversions, and user engagement. Her experience in these areas contributes to her effectiveness in product marketing.
Technical Proficiency
Anna is proficient in several digital marketing tools, including HubSpot, Google Analytics, and Google Search Console. These tools enable her to optimize and measure digital marketing performance effectively. Her technical skills support her strategic approach to product marketing and enhance her ability to analyze market trends.