Ariana Robinson
About Ariana Robinson
Ariana Robinson is a Mid Market/Enterprise Business Development Representative with expertise in eCommerce retention marketing. She has held various roles in finance and sales, including positions at EY, Morgan Stanley, and JPMorgan Chase & Co., and is currently focused on enhancing marketing strategies for D2C brands at Yotpo.
Current Role at Yotpo
Ariana Robinson currently serves as a Mid Market/Enterprise Business Development Representative at Yotpo, a position she has held since 2024. In this role, she focuses on enhancing eCommerce marketing strategies for direct-to-consumer (D2C) brands, contributing to their growth through integrated marketing solutions.
Previous Experience at Yotpo
Prior to her current role, Ariana worked at Yotpo as a Sales Development Representative, Inbound, for five months in 2023. During this time, she engaged with potential clients and supported the sales team in driving customer acquisition and retention initiatives.
Professional Background
Ariana has a diverse professional background, having worked in various roles across multiple organizations. She served as a Tax Reporting Associate at Morgan Stanley from 2020 to 2022, and as a Financial Analyst at JPMorgan Chase & Co. from 2017 to 2019. Additionally, she completed a two-month internship as an Audit Intern at EY in 2016.
Education and Expertise
Ariana holds a Bachelor of Science in Business Administration from the State University of New York at Plattsburgh. She has specialized knowledge in eCommerce retention marketing, focusing on maximizing customer value through integrated solutions, including Loyalty & Referrals, Email & SMS Marketing, Reviews, and Visual User Generated Content (UGC).
Leadership Experience
Ariana demonstrated leadership skills as the President of the National Association of Black Accountants, Inc. Student Chapter at the State University of New York at Plattsburgh from 2015 to 2016. In this role, she facilitated networking opportunities and professional development for fellow students.