Emma Fried
About Emma Fried
Emma Fried is a Product Partnerships Manager with a strong background in customer success, client strategy, and marketing. She has worked at Yotpo since 2020, transitioning from a Client Success Manager to her current role, and holds an MBA from Tel Aviv University.
Current Role at Yotpo
Emma Fried currently serves as the Product Partnerships Manager at Yotpo, a position she has held since 2022. In this role, she focuses on building and managing product partnerships within the ecommerce technology sector. Emma transitioned to this product-centric role after initially joining Yotpo in 2020 as a Customer Success Manager. Her responsibilities include overseeing product management initiatives and fostering collaborations that drive business growth.
Previous Experience at Yotpo
Before her current role, Emma worked at Yotpo as an Enterprise Client Success Manager from 2021 to 2022 and as a Client Success Manager from 2020 to 2021. During her time in these positions, she managed client relationships and developed strategies to enhance customer satisfaction and retention. Emma's promotion in 2021 allowed her to oversee larger and more complex clients, showcasing her ability to handle significant responsibilities within the organization.
Educational Background
Emma Fried holds a Master of Business Administration (MBA) from Tel Aviv University - Coller School of Management, which she completed from 2018 to 2019. Prior to her MBA, she earned a Bachelor of Arts (BA) in Journalism/Mass Communications and International Relations from Lehigh University between 2012 and 2016. Additionally, she attended Millburn High School from 2009 to 2012, where she completed her secondary education.
Professional Experience in the Industry
Emma has a diverse background in customer success, client strategy, and marketing. Before joining Yotpo, she gained experience in various roles including a Merchandising Intern at French Connection in 2015, a Public Relations and Digital Media Intern at Vera Wang in 2014, and an Assistant Merchant/Buyer at Club Monaco from 2016 to 2017. She also worked as a Product Specialist at Scalez.io from 2019 to 2020, where she focused on product management and business development.
Focus on Growth Strategies
Emma Fried has a strong interest in developing and implementing growth strategies for businesses. Her experience in building growth strategies is evident in her roles across different companies, where she has focused on product management and business development. This expertise has been instrumental in her contributions to Yotpo and her previous positions, where she aimed to enhance client success and drive organizational growth.