Ethan Cohen
About Ethan Cohen
Ethan Cohen serves as GM/VP of Subscriptions and Ecosystems at Yotpo, where he focuses on developing products to enhance e-commerce brands' recurring orders. He has held various leadership roles in customer success and marketing at Yotpo and Google, and he is a graduate of the University of Michigan.
Current Role at Yotpo
Ethan Cohen currently serves as GM/VP of Subscriptions and Ecosystems at Yotpo, a position he has held since 2023 in the New York City Metropolitan Area. In this role, he oversees the development of a new product designed to enhance e-commerce brands' ability to increase recurring orders. His focus is on creating seamless shopping experiences through product integration.
Previous Experience at Yotpo
Ethan Cohen has held multiple positions at Yotpo. He was the Director of Global Customer Success for Enterprise and Strategic Brands from 2019 to 2021 and served as Head of Customer Success in the same segment from 2017 to 2019. Additionally, he was the VP Ecosystem and Head of Shopify from 2021 to 2023. His tenure at Yotpo spans several years, during which he contributed to customer success strategies and product development.
Professional Background
Ethan Cohen's professional background includes significant roles at Google, where he worked as Strategic Partnership Marketing Manager for Entertainment from 2014 to 2016, and as Chief of Staff, Head of Strategy/Operations for Local Marketing from 2011 to 2012. He also contributed to the Leadership Team of the Community Partnerships Program at Google from 2012 to 2014. His experience includes founding The Survivor Project, where he served from 2017 to 2020, and working as Marketing Lead at Citizen in 2016.
Education and Academic Achievements
Ethan Cohen graduated with honors from the University of Michigan, where he double majored and minored. He also participated in Harvard University’s 'Spring in Jerusalem' Honors Program at The Hebrew University of Jerusalem. His educational background has provided him with a strong foundation for his career in marketing and customer success.
Interests and Personal Insights
Ethan Cohen has a keen interest in exploring new cultures and cuisines, particularly in his pursuit of finding the best burrito. This personal passion complements his professional focus on enhancing customer experiences and product integration in e-commerce.