Hezi Cohen
About Hezi Cohen
Hezi Cohen is a Business Growth Manager at Yotpo, where he leads financial analysis and reporting for product lines. He has a background in law and finance, with prior experience at Israeli Military Intelligence and Deloitte.
Work at Yotpo
Hezi Cohen has been serving as the Business Growth Manager at Yotpo since 2021. In this role, he leads the analysis and reporting of financial operations and results for the company's product lines. He is responsible for optimizing the user journey and maximizing revenue by collaborating with product managers, engineers, designers, marketers, and salespeople. Cohen launched a new Product-Led Growth (PLG) program at Yotpo, which resulted in a 40% increase in usage rate. Additionally, he has improved the retention of major customers through strategic growth initiatives.
Education and Expertise
Hezi Cohen studied at Tel Aviv University, where he earned a Bachelor's degree in Law (LL.B) from the Faculty of Law between 2011 and 2015. During the same period, he also studied at Tel Aviv University's Business School, achieving a Bachelor's degree in Accounting and Finance. His educational background provides him with a solid foundation in finance and legal expertise, which he applies to ensure revenue improvements, risk management, and profitability of Yotpo's products.
Background
Before joining Yotpo, Hezi Cohen held various positions that contributed to his professional development. He worked at the Israeli Military Intelligence - Unit 8200 as Head of Product and Data Mining Department from 2009 to 2010 and previously served as an Intelligence Officer (KABAR) in the same unit from 2005 to 2009. He also gained experience at Deloitte as a Senior Transaction Advisory Services Consultant from 2017 to 2019 in the Tel Aviv Area, Israel. Additionally, he completed a legal internship at the Israel Securities Authority in the Securities and Corporate Law department from 2015 to 2016.
Achievements
Hezi Cohen has made significant contributions to Yotpo's growth and customer retention strategies. His launch of the Product-Led Growth (PLG) program led to a notable 40% increase in usage rate. Furthermore, his focus on optimizing user journeys and collaborating across departments has enhanced revenue maximization efforts. His background in both law and finance supports his ability to implement effective risk management and profitability strategies within the organization.