Keren Alfasi, Cpa
About Keren Alfasi, Cpa
Keren Alfasi is a CPA and currently serves as a Controller at Yotpo. She holds a Bachelor's degree in Accounting and Economics from Tel Aviv University and has previous experience as an Accounting Auditor at Deloitte.
Work at Yotpo
Keren Alfasi has been serving as the Controller at Yotpo since 2022. In this role, she is responsible for overseeing financial reporting, budgeting, and compliance. Her expertise in accounting and economics contributes to the financial health of the organization. Yotpo is known for its customer content marketing platform, and Alfasi's role is crucial in ensuring accurate financial management.
Education and Expertise
Keren Alfasi studied at Tel Aviv University, where she earned a Bachelor's degree in Accounting and Economics from 2013 to 2016. This educational background provides her with a solid foundation in financial principles and economic theory, which she applies in her professional roles. Her academic achievements have equipped her with the necessary skills to excel in the accounting field.
Background
Before joining Yotpo, Keren Alfasi worked as an Accounting Auditor at Deloitte from 2017 to 2022. During her five years at Deloitte, she gained extensive experience in auditing and financial analysis, which enhanced her professional capabilities. Additionally, in 2016, she held a student position at the Israel Tax Authority as part of a McKinsey project, where she worked for nine months. This early experience contributed to her understanding of tax regulations and compliance.
Professional Experience at Deloitte
Keren Alfasi worked at Deloitte as an Accounting Auditor for five years, from 2017 to 2022. In this capacity, she was involved in various audit engagements, which required her to assess financial statements and ensure compliance with accounting standards. Her role at Deloitte allowed her to develop strong analytical skills and a deep understanding of financial reporting.