Kevin Kapapiro
About Kevin Kapapiro
Kevin Kapapiro is an Account Executive at Yotpo in London, specializing in SMS marketing and subscription strategies to enhance customer experience. He has a background in Political Science and Government from Loughborough University and has worked in various roles within the eCommerce and marketing sectors.
Work at Yotpo
Kevin Kapapiro has been with Yotpo for two years, currently serving as an Account Executive. He began his journey at Yotpo as a Sales Development Representative (SDR), where he focused on finding new client leads. He was promoted to Senior Sales Development Representative (SDR) and took on mentoring responsibilities. In 2023, he transitioned to the role of Account Executive, where he oversees closing deals and works closely with eCommerce and marketing professionals.
Education and Expertise
Kevin studied at Loughborough University from 2016 to 2019, earning a degree in Political Science and Government with a focus on Politics and Economics. His academic background provides a foundation for his work in sales and marketing, particularly in understanding customer behavior and market dynamics. He specializes in SMS marketing and subscription strategies, aiming to enhance customer experience and increase conversion rates.
Background
Before joining Yotpo, Kevin worked at Brandbassador as a Partnerships Executive from 2020 to 2021. He also held a position at Sales Confidence as a Business Development Executive for two months in 2020. His experience includes a previous role at Yotpo as a Sales Development Representative for the EMEA region from 2021 to 2022, where he developed skills in lead generation and client engagement.
Achievements
During his time at Yotpo, Kevin has focused on leveraging user-generated content, such as reviews and customer photos, to enhance the online buying journey. He aims to increase customer lifetime value and repeat purchase rates by fostering in-depth customer relationships. His work includes creating tailored, customer-centric loyalty and referral programs to build long-lasting customer connections.
Personal Interests
In his personal time, Kevin enjoys watching Manchester United, exercising, reading, and spending time with family and friends. These activities contribute to his well-rounded approach to life and work, emphasizing the importance of balance and personal well-being.