Kim Winter
About Kim Winter
Kim Winter serves as the VP of Product Marketing at Yotpo, where she leverages her extensive background in product and go-to-market strategies to drive organizational results. With a strong focus on customer success and cross-functional collaboration, she has developed innovative marketing approaches throughout her career.
Current Role at Yotpo
Kim Winter serves as the Vice President of Product Marketing at Yotpo, a position she has held since 2023. In this role, she combines her visionary mindset with detail-oriented leadership to drive business impact. Her responsibilities include developing product and go-to-market strategies that align with organizational goals. Kim's extensive experience in customer success and enablement informs her approach, ensuring that customer needs are prioritized in product marketing initiatives.
Previous Experience at Yotpo
Prior to her current role, Kim Winter held several positions at Yotpo. She worked as a Client Success Manager from 2016 to 2018, where she focused on enhancing customer relationships. She then transitioned to the role of CS Strategy & Enablement for one year, followed by serving as the Product Marketing Manager from 2019 to 2021. Most recently, she was the Director of Product Marketing from 2021 to 2023, where she played a key role in shaping the company's marketing strategies.
Background in Media and Marketing
Kim Winter began her career in the media industry, working at Matomy Media Group in various roles, including Junior Account Manager and Media Trading Manager. Her experience there spanned from 2013 to 2016 and involved publisher development and client relations. Additionally, she worked as an Online Marketing and Communications Manager at Briox for a brief period in 2012-2013. This diverse background in media and marketing has contributed to her comprehensive understanding of the industry.
Education and Expertise
Kim Winter earned her B.A. in Communications and Media Studies from Reichman University, where she studied from 2011 to 2015. Her education provided a foundation in digital marketing, which she has applied throughout her career. Kim specializes in building product and go-to-market strategies that drive organizational results, with a strong focus on customer engagement and retention strategies.
Achievements and Recognition
Kim Winter has been recognized in the 'Amazing Women in eCommerce' initiative, highlighting her contributions to the field. She is known for her customer-obsessed approach to product marketing, emphasizing the importance of being the voice of the customer. Her work includes developing SMS marketing strategies, creating personalized product recommendations, and integrating marketing tools into cohesive systems.