Mai Bar Chen
About Mai Bar Chen
Mai Bar Chen is a Product Growth Manager and Co-Founder at Cowriter, where she focuses on marketing and growth strategies for a creative writing product. With a background in social media marketing and community management, she has successfully optimized user growth and implemented effective monetization strategies across various companies in Israel.
Work at Yotpo
Mai Bar Chen serves as a Product Growth Manager at Yotpo, a position she has held since 2022. In this role, she focuses on strategies aimed at optimizing organic user growth for the company's creative writing product. Her work involves utilizing various tools and methodologies to enhance product strategy based on user feedback and quantitative data.
Current Role at Cowriter
Since 2022, Mai Bar Chen has been a Co-Founder of Cowriter, where she oversees marketing and growth initiatives. Her responsibilities include developing and implementing strategies to drive user engagement and expand the platform's reach. This role complements her work at Yotpo, allowing her to leverage her expertise in product growth and marketing.
Previous Experience in Marketing and Growth
Mai Bar Chen has a diverse background in marketing and growth roles across various organizations. She worked as a Growth Manager at Healthy.io from 2020 to 2022, where she focused on user acquisition strategies. Prior to that, she held positions at Tailor Brands and OpenWeb, where she contributed to social media management and community engagement.
Educational Background
Mai Bar Chen studied at Reichman University, where she earned a degree in Interactive Media Communication, New Age, and Digital Marketing from 2011 to 2014. She also attended Tel Aviv University, studying Biology/Biological Sciences for one year in 2014. This educational foundation supports her expertise in marketing and product growth.
Achievements in User Growth
Mai Bar Chen successfully bootstrapped an AI-powered text editor to 140,000 users worldwide without incurring marketing costs. She developed and implemented marketing, growth, and monetization strategies specifically optimized for conversion and user acquisition, showcasing her ability to drive substantial user engagement and growth.