Olivia Staub
About Olivia Staub
Olivia Staub is a Senior Product Marketing Manager at Yotpo, where she focuses on building customer relationships through technology in the eCommerce sector. With a background in marketing and experience at various companies, she is involved in developing a new email service provider for Shopify.
Current Role as Senior Product Marketing Manager
Olivia Staub serves as a Senior Product Marketing Manager at Yotpo, a position she has held since 2024. In this role, she focuses on developing strategies that enhance customer engagement and retention through technology in the eCommerce sector. Her responsibilities include overseeing product marketing initiatives and fostering relationships with brands to understand their needs and challenges.
Previous Experience at Yotpo
Before her current position, Olivia worked at Yotpo in various capacities. She was an Associate Product Marketing Manager for 11 months from 2021 to 2022, followed by a role as Product Marketing Manager from 2022 to 2024. During her time at Yotpo, she contributed to the development and promotion of a new Email Service Provider (ESP) within the Shopify ecosystem.
Educational Background
Olivia obtained her Bachelor of Business Administration (BBA) with a focus on Marketing from William & Mary, where she studied from 2016 to 2020. Additionally, she briefly attended The University of Edinburgh in 2019, focusing on International Marketing, Innovation and Entrepreneurship, and Nature and Greenspaces.
Experience in Marketing and Blockchain
Olivia's professional journey includes significant experience in marketing and blockchain technology. She worked as a Marketing Intern at IBM in 2019 and later as a Product Marketer at IBM from 2020 to 2021. Prior to her roles at Yotpo, she served as a Blockchain Research Assistant at the William & Mary Blockchain Lab for two months in 2020.
Internship Experience
Olivia has completed several internships that contributed to her marketing expertise. In 2017, she interned at CraveHero for four months and worked as a Sales Operations Intern at Performance Food Group in 2018 for three months. These experiences provided her with foundational skills in marketing and sales operations.