Omer Rub
About Omer Rub
Omer Rub serves as the Director of Strategic FP&A at Yotpo, where he has worked since 2022. He has a background in finance and consulting, with previous roles at EY and experience in business development.
Work at Yotpo
Omer Rub currently serves as the Director of Strategic FP&A at Yotpo, a role he has held since 2022. In this position, he leads financial modeling for strategic initiatives, emphasizing go-to-market efficiency planning and tracking. His previous role at Yotpo was as Revenue Optimization Manager - Strategy, where he focused on pricing and packaging strategies for the SMS Marketing product line. Rub has played a significant role in producing investor materials for the Board of Directors, contributing to the company's strategic financial planning.
Education and Expertise
Omer Rub studied at the University of Warwick - Warwick Business School, where he pursued a Bachelor of Science in Accounting and Finance for one year from 2013 to 2014. He also earned a Bachelor of Business Administration in Finance from Baruch College, completing his studies from 2014 to 2017. His educational background provides a strong foundation in financial analysis and strategic planning, which he applies in his current role.
Background
Omer Rub has a diverse professional background, having worked at EY in various capacities from 2017 to 2021. His roles included Consultant, Senior Consultant in the Business Design group, and Engagement Manager. He also gained experience as a Business Associate Summer Intern at Google in 2014 and as an Analyst at VentureOut in 2016. His early career involved internships at EY in Risk Advisory and Performance Improvement Advisory, providing him with a broad understanding of business development and advisory services.
Achievements
Throughout his career, Omer Rub has contributed to significant projects across multiple sectors, including technology, consumer packaged goods, energy, and telecommunications during his tenure at EY. He has led initiatives that focus on corporate strategy and commercial due diligence. His expertise in financial modeling and strategic planning has been instrumental in advancing Yotpo's financial strategies and operational efficiency.