Shiri Lalush
About Shiri Lalush
Shiri Lalush is the Director of Demand Generation at Yotpo, a position she has held since 2023. She has a diverse background in marketing and demand generation, with previous roles at Gloat and Trapeze, and holds a Bachelor's Degree in Hebrew Linguistics and Literature from Tel Aviv University.
Current Role at Yotpo
Shiri Lalush serves as the Director of Demand Generation at Yotpo, a position she has held since 2023. In this role, she is responsible for developing and executing strategies to drive demand for Yotpo's products and services. Her focus is on optimizing marketing efforts to enhance customer engagement and increase revenue.
Previous Experience at Trapeze
Before joining Yotpo, Shiri worked at Trapeze as the Head of Marketing for a period of seven months in 2022. During her tenure, she led marketing initiatives aimed at promoting Trapeze's offerings and enhancing brand visibility in the market.
Experience at Gloat
Shiri has extensive experience at Gloat, where she held multiple roles. She served as the Director of Demand Generation from 2020 to 2022, focusing on driving demand strategies. Prior to that, she worked as a Growth Manager from 2019 to 2020, contributing to the company's growth initiatives.
Educational Background
Shiri earned her Bachelor’s Degree in Hebrew Linguistics and Literature from Tel Aviv University, where she studied from 2015 to 2017. This academic background provided her with a strong foundation in language and communication, which she applies in her marketing roles.
Early Career at Jolt.us and Any.do
Shiri began her career in marketing as a User Acquisition & Product Marketing Manager at Jolt.us from 2016 to 2018. She then transitioned to Any.do, where she worked as a Full Stack Marketer from 2018 to 2019. These roles allowed her to develop a diverse skill set in user acquisition and product marketing.
Technical Support Experience at FIS
Before her marketing career, Shiri worked as a Tier 3 Technical Support Engineer at FIS (SunGard) from 2011 to 2015. This experience provided her with technical expertise and problem-solving skills that she later applied in her marketing roles.