Shiri Schnur (Shiber)
About Shiri Schnur (Shiber)
Shiri Schnur serves as the VP Brand & Design at Yotpo, where she has worked since 2022, contributing to the company's rebranding and design strategies. With a background in life sciences and visual communications, she has held various design roles in the gaming and tech industries, including positions at Playtika and Hamutzim Studio.
Work at Yotpo
Shiri Schnur has been serving as the VP Brand & Design at Yotpo since 2022, contributing to the company's branding and design strategies. Prior to this role, she worked as Creative Director at Yotpo for four years, starting in 2020. During her tenure, she played a significant role in the company's rebranding efforts, aligning Yotpo's visual identity with its strategic goals. Additionally, she contributed to the development of Yotpo's design system, which ensures consistency across various digital platforms. Her experience includes leading cross-functional teams to enhance brand visibility and customer engagement.
Previous Experience in Game Design
Before joining Yotpo, Shiri Schnur worked in the gaming industry as a Freelance Game Artist and UI Designer at Playtika from 2015 to 2020. She also held the position of Lead Game Artist and UI Designer at Hamutzim Studio for one year in 2014-2015. Additionally, she served as a Senior UI/UX Designer at 7 Elements Studios from 2015 to 2017. Her background in game design has contributed to her diverse skill set in visual communications and user experience.
Education and Expertise
Shiri Schnur holds a Bachelor’s Degree in Life Sciences and Medicine from Tel Aviv University, which she completed from 2004 to 2007. She also earned a Bachelor’s Degree in Visual Communications from Bezalel Academy of Art and Design, studying there from 2009 to 2013. This unique combination of education in life sciences and design provides her with a distinct perspective in her current role at Yotpo, allowing her to integrate design strategies with marketing efforts effectively.
Design Contributions and Leadership
Throughout her career, Shiri Schnur has demonstrated strong leadership in design. At Yotpo, she has been instrumental in integrating design strategies with marketing initiatives, which has enhanced brand visibility and customer engagement. Her experience includes leading teams to deliver cohesive brand experiences, showcasing her ability to align design with business objectives. This leadership extends to her previous roles, where she contributed to various design projects and initiatives.