Tsvetelina Petrova
About Tsvetelina Petrova
Tsvetelina Petrova is a Product Owner currently working at Yotpo and has extensive experience in demand generation and marketing management. She has held various roles in companies such as OfficeRnD and CredoWeb.bg, and has a strong background in B2B SaaS marketing and team building.
Current Role at Yotpo
Tsvetelina Petrova serves as a Product Owner at Yotpo, a position she has held since 2024. Her role involves overseeing product development and ensuring alignment with market needs. She works in a hybrid environment based in Sofia, Sofia City, Bulgaria.
Previous Experience at OfficeRnD
Tsvetelina Petrova worked at OfficeRnD | Flex & Hybrid Work Platform for a total of five years. She began as a Demand Generation Manager from 2019 to 2022, where she focused on generating leads and enhancing brand visibility. She then advanced to Principal Demand Generation Manager from 2022 to 2024, further developing her expertise in demand generation strategies.
Mentorship Role
In addition to her role at Yotpo, Tsvetelina Petrova is a Mentor at Mentor the Young, a position she has held since 2023. She engages with young individuals, providing guidance and support to foster their professional development. This role reflects her commitment to mentorship and learning.
Educational Background
Tsvetelina Petrova holds a Bachelor's degree in International Relations and Affairs from Sofia University St. Kliment Ohridski, which she completed from 2010 to 2014. She also earned a Master's degree in Marketing/Marketing Management from New Bulgarian University between 2015 and 2017. Additionally, she studied Foreign Languages and Literatures at Foreign Language School Romain Rolland Stara Zagora from 2005 to 2010.
Professional Skills and Expertise
Tsvetelina Petrova has over 10 years of experience in B2B SaaS marketing and the FMCG/healthcare industry. She has acted as a liaison between global and local marketing teams, translating strategies into tactical plans. Her experience includes building teams from scratch in startup environments and working on both agency and client sides, enhancing her negotiation skills.