Tsvika Vishnievsky
About Tsvika Vishnievsky
Tsvika Vishnievsky serves as the Senior Vice President of Marketing at Yotpo, where he focuses on enhancing operational efficiency and productivity across various departments. He has a diverse background in leadership roles within the tech industry, particularly in SaaS environments, and has successfully managed significant organizational transitions.
Current Role at Yotpo
Tsvika Vishnievsky serves as the Senior Vice President of Marketing at Yotpo, a position he has held since 2024. In this role, he focuses on driving productivity improvements by integrating revenue engines and operations across various departments, including Marketing, Sales, Partners, Customer Success, and Delivery. His leadership aims to enhance operational efficiency and streamline processes within the organization.
Previous Experience at Yotpo
Prior to his current role, Tsvika Vishnievsky held several positions at Yotpo. He worked as the Vice President of Operations from 2020 to 2023, and as the Senior Vice President and General Manager for Reviews & UGC from 2023 to 2024. Additionally, he served as the Vice President of Delivery from 2017 to 2020, and as the Head of Customer Success and Sales Operations for 11 months in 2016. His tenure at Yotpo has been marked by a focus on operational efficiency and revenue growth.
Education and Expertise
Tsvika Vishnievsky holds a Bachelor's degree in Accounting and Finance from Tel Aviv University, where he studied from 2011 to 2015. He also earned a Bachelor of Laws (LLB) from the same institution during the same period. Additionally, he participated in a student exchange program at Brooklyn Law School, focusing on Corporate, Finance, and Securities Law in 2013. His educational background supports his expertise in operational efficiency and corporate finance.
Background in Intelligence and Law
Before transitioning to the tech industry, Tsvika Vishnievsky served as an Intelligence Officer in Unit 8200 of the Israeli Intelligence Corps from 2005 to 2015. Following this, he completed a legal internship at the Israel Securities Authority in the Corporate Finance Division from 2015 to 2016. His diverse background in intelligence and law complements his leadership roles in the technology sector.
Specializations and Focus Areas
Tsvika Vishnievsky specializes in enhancing technology stacks, methodologies, processes, and cadences to improve operational efficiency. He has extensive experience in pioneering leadership roles across GTM Operations, Sales, Customer Success, Customer Support, Delivery, and IT within hyper-growth SaaS environments. His work emphasizes improving efficiency metrics across the revenue funnel, particularly focusing on Customer Acquisition Cost (CAC) and Customer Retention Cost (CRC).