Adam Guiney
About Adam Guiney
Adam Guiney serves as the Senior Vice President of Client Services at YouGov, bringing over 11 years of experience in consumer packaged goods market research. He has held various leadership roles at notable companies, including Leo Burnett and General Mills, where he demonstrated expertise in consumer insights and strategic intelligence.
Current Role at YouGov
Adam Guiney serves as the Senior Vice President of Client Services at YouGov, a position he has held since 2021. In this role, he is responsible for overseeing client relationships and ensuring the delivery of high-quality services. His experience in client services and insights positions him to effectively manage client expectations and drive business growth.
Previous Experience at Leo Burnett
Prior to his current role at YouGov, Adam Guiney worked at Leo Burnett as Senior Director of Strategic Intelligence from 2019 to 2021. During his tenure in Minneapolis, Minnesota, he focused on strategic insights that informed marketing decisions and drove campaign effectiveness.
Career at General Mills
Adam Guiney has extensive experience at General Mills, where he held multiple roles from 2011 to 2019. His positions included Consumer Insights Manager for various divisions, such as Innovation and Social Network & Digital Insights. He also served as Shopper Insights Manager and Senior Manager of Consumer Insights, contributing to consumer understanding and strategic initiatives.
Educational Background
Adam Guiney earned a Bachelor of Science in Business Administration with a focus on Marketing and Finance from Ithaca College, where he studied from 1999 to 2001. He furthered his education by obtaining an MBA in Marketing from the University of Rochester - Simon Business School from 2001 to 2003. His academic background supports his expertise in consumer insights and market research.
Expertise in Consumer Insights
With over 11 years of experience in consumer packaged goods (CPG) market research, Adam Guiney has developed a strong foundation in project management, synthesis, and application of insights. He is recognized for his ability to drive business results through effective consumer insights strategies and cross-functional collaboration.