Andreas Sperling
About Andreas Sperling
Andreas Sperling is the Head of Affiliates at YouGov, where he has worked since 2018. He has held various leadership roles in market research and consulting, including positions at Millward Brown, GfK, and OZCO, and has a strong background in strategic marketing and organizational transformation.
Current Role at YouGov
Andreas Sperling serves as the Head of Affiliates at YouGov, a position he has held since 2018. Based in Köln, he is responsible for overseeing affiliate strategies and partnerships. His role involves leveraging his extensive experience in marketing and business development to enhance YouGov's affiliate network and drive growth.
Previous Experience at YouGov
Before his current role, Andreas Sperling was the CEO of YouGov Global Reports from 2016 to 2018, also located in Köln. Additionally, he served as the CEO of YouGov Deutschland from 2011 to 2016. His leadership in these positions contributed to the company's expansion and strengthened its market presence in Germany.
Professional Background
Andreas Sperling has a diverse professional background, having worked in various leadership roles across multiple organizations. He was the COO at OZCO in Jeddah, KSA, from 2009 to 2011, and held several positions at GfK from 1989 to 1999, including Division Manager Testmarkets. His tenure at Millward Brown included roles as MD Germany and CEO Asia Pacific, showcasing his capability in managing operations in different regions.
Education and Expertise
Andreas Sperling studied Betriebswirtschaft at Hochschule Heilbronn, where he achieved the qualification of Diplombetriebswirt from 1979 to 1984. His educational background supports his expertise in strategic marketing, advertising, and branding. He specializes in transformation and reorganization processes, particularly in turning around underperforming business units.
Leadership and Team Management
Andreas Sperling possesses extensive experience in leading multicultural teams, focusing on achieving organic growth and driving incremental revenues. His strong emphasis on customer-driven sales management and inspiring leadership has been pivotal in his career, enabling him to exceed profitability goals in various roles.