Anne Selwood Laursen
About Anne Selwood Laursen
Anne Selwood Laursen is a Research Manager at YouGov, where she has worked since 2021. She has a diverse background in research and media planning, with extensive experience in brand tracking and audience profiling.
Work at YouGov
Anne Selwood Laursen has been employed at YouGov as a Research Manager since 2021. In this role, she leverages her extensive experience in research and analysis to contribute to the company's data-driven insights. Prior to her current position, she worked at YouGov as a Senior Client Service Analyst from 2014 to 2021, where she focused on client relations and data analysis. Her tenure at YouGov spans a total of seven years, during which she has developed expertise in brand tracking and audience profiling.
Education and Expertise
Anne Selwood Laursen has a diverse educational background. She studied at Køge Business School, where she achieved a Higher Commercial Examination (HH) from 1992 to 1994. She also holds a Master's degree in Cross-Media Communication from the University of Copenhagen, completed between 2010 and 2012. Additionally, she obtained a Graduate Diploma in Marketing Management from Copenhagen Business School from 2000 to 2002 and an IAA Diploma from the International Advertising Association from 2002 to 2003. In 2013, she completed a Certificate Program in Advanced Social Media at the University of San Francisco.
Background
Anne Selwood Laursen has a varied professional background that includes roles in banking and media. She began her career at Nordea as a Bank trainee from 1994 to 1996 and later worked as a Bank clerk from 1996 to 1997. In the media sector, she held positions at TV 2 DANMARK A/S, including Media Planner and Analysekonsulent/Programplanlægger in 2014. She also worked as a Researcher/Senior Researcher at TV 2 from 2000 to 2010, gaining significant experience in research methodologies and media analysis.
Volunteering and Community Involvement
In addition to her professional work, Anne Selwood Laursen volunteers as a webmaster and Communication Officer for an orphanage website, www.enable.dk. This role reflects her commitment to community service and her skills in communication and digital management. Her volunteer work complements her professional expertise in research and media, showcasing her dedication to social causes.
Personal Qualifications
Anne Selwood Laursen possesses a range of personal qualifications that enhance her professional capabilities. She is recognized for being responsible, helpful, and empathic. Her structured approach to work, combined with a positive attitude and strong communication skills, supports her effectiveness in research and client service roles. These attributes contribute to her ability to manage complex projects and collaborate with diverse teams.