Beibei Xiong
About Beibei Xiong
Beibei Xiong is a Senior Data Coordinator at YouGov, where she has worked since 2019. She has a background in Marketing Communications with a Master of Science degree from The University of Birmingham and has held various roles at YouGov since 2012.
Current Role as Senior Data Coordinator
Beibei Xiong currently serves as a Senior Data Coordinator at YouGov, a position held since 2019. In this role, Xiong manages data products across North America, Europe, and APAC regions. Responsibilities include ensuring resource availability for project completion, prioritizing tasks, and escalating bottlenecks to senior leadership. Xiong's work involves leading project teams and applying Agile methodology to enhance product features and user experience.
Previous Experience at YouGov
Before becoming a Senior Data Coordinator, Beibei Xiong held several positions at YouGov. Xiong worked as a Data Coordinator from 2016 to 2019, a Senior Panel Executive from 2014 to 2016, and a Junior Operations Executive from 2012 to 2014. This progression reflects a solid foundation in data management and operations within the company, contributing to Xiong's current expertise.
Education and Qualifications
Beibei Xiong earned a Master of Science (MSc) in Marketing Communications from The University of Birmingham, studying from 2010 to 2011. Prior to this, Xiong completed a Bachelor's degree in Advertising and Marketing Communication at the University of Bedfordshire from 2009 to 2010. This educational background supports Xiong's career in data coordination and marketing.
Key Contributions and Projects
In the role of Senior Data Coordinator, Beibei Xiong expanded a key strategic data product to 10 new markets, incorporating over 1.5 million data points. Xiong also writes user stories and use cases to plan feature updates that enhance user experience and drive product usage. Additionally, Xiong conducted interviews across five markets to gather client requirements, influencing marketing plans and sales pitches.
Methodology and Project Management
Beibei Xiong applies Agile methodology to achieve significant additions for data products. Xiong has successfully implemented over 200 additions across 32 markets within time-sensitive deadlines. This approach emphasizes efficiency and responsiveness in managing data products and project teams.