Brian Cancian
About Brian Cancian
Brian Cancian is a Research Director specializing in qualitative research at YouGov, where he has worked since 2022. He has extensive experience in consumer insights and project management, having held positions at C+R Research, Wilton Brands, Envirosell, and Invacare.
Current Role at YouGov
Brian Cancian serves as the Research Director, Qualitative at YouGov, a position he has held since 2022. In this role, he focuses on qualitative research methodologies to provide insights that inform client strategies. His work involves analyzing consumer behavior and preferences to help businesses understand their target markets. Based in Chicago, Illinois, Cancian contributes to YouGov's reputation as a leader in market research.
Previous Experience at C+R Research
Prior to his current role, Brian Cancian worked at C+R Research as the Online Qualitative Research Director from 2018 to 2022. During his four years in this position, he specialized in online qualitative research, helping clients gain deeper insights into consumer attitudes and behaviors. His experience at C+R Research enhanced his expertise in qualitative methodologies and client engagement.
Background in Consumer Insights
Brian Cancian has a solid background in consumer insights, having worked as the Associate Manager of Consumer Insights at Wilton Brands from 2017 to 2018. In this role, he contributed to understanding consumer preferences and trends, which informed product development and marketing strategies. His experience in this area has been pivotal in shaping his approach to qualitative research.
Educational Qualifications
Brian Cancian holds a Bachelor of Science in Business Administration (BSBA) with a focus on Marketing from Bowling Green State University, where he studied from 2006 to 2010. He furthered his education by obtaining a Master of Business Administration (MBA) in Marketing from Cleveland State University in 2011. Additionally, he participated in a Summer Study Abroad program in International Business at Audencia in 2009, broadening his global perspective.
Career Progression and Early Roles
Brian Cancian's career began as a Marketing Analyst at Invacare from 2011 to 2012, where he analyzed market data to support marketing initiatives. He then served as an Account Coordinator at HMT Associates, Inc. for six months in 2012. Following this, he worked as a Project Manager at Envirosell from 2013 to 2017, where he managed research projects and client relationships, further developing his skills in market research and analysis.