Briony Gunstone
About Briony Gunstone
Briony Gunstone is a Research Director at YouGov, specializing in the charity sector and public health policy. With over a decade of experience at YouGov and a background in various research roles, she focuses on quantitative online research and has contributed significantly to sector insights and client relationships.
Work at YouGov
Briony Gunstone has been a key member of YouGov since 2014, currently serving as Research Director (NFP). In this role, she has focused on the charity sector, emphasizing online research methodologies, particularly quantitative approaches. Prior to her current position, she held the role of Associate Director (NFP) for a decade, contributing to the growth of sector sales year-on-year. Gunstone has developed significant client relationships as the lead for bespoke charity research, showcasing her expertise in understanding the unique needs of the sector.
Previous Experience in Research
Before joining YouGov, Briony Gunstone worked at IFF Research as a Research Manager from 2011 to 2014, where she managed various research projects. She also had a brief tenure at Ipsos MORI as a Research Manager (Contract) in 2011 and at BDRC Continental for a month in 2010. Earlier in her career, she served as Research Manager for the Public Sector at YouGov plc from 2004 to 2010, accumulating six years of experience in public sector research.
Education and Expertise
Briony Gunstone earned her Bachelor of Arts degree in Ancient History from Cardiff University / Prifysgol Caerdydd, completing her studies from 1999 to 2002. Her academic background complements her specialization in segmentation, evaluation, communication testing, behavioral insight, brand and supporter insight, and public health policy. Gunstone has a strong focus on the charity sector, leveraging her expertise to conduct large-scale tracking programs and evaluations.
Presentations and Publications
Briony Gunstone has shared her insights at notable industry events, including the Westminster Social Policy Forum, where she discussed public perceptions of the charity sector. She also presented at the MRS conference on the impact of Brexit on charitable giving. In addition to her presentations, Gunstone has authored several articles published in sector press, contributing to the discourse on research methodologies and trends within the charity sector.
Research Contributions
Throughout her career, Briony Gunstone has designed and led large-scale tracking programs, segmentation studies, and evaluations. Her work has significantly contributed to understanding public health policy and the charity sector's dynamics. Gunstone's ability to grow sector sales year-on-year at YouGov reflects her strategic approach to research and client engagement.