Caroline Castanier
About Caroline Castanier
Caroline Castanier serves as the YouGov Marketing & Solution Manager at KLA South Africa, where she contributes to local marketing strategies and sales initiatives. With a background in various roles across Europe and Asia, she has developed expertise in marketing, sales, and account management.
Work at YouGov
Caroline Castanier currently serves as the Marketing & Solution Manager for YouGov at KLA South Africa, a position she has held since 2021. In this role, she contributes to the local marketing strategy and assists in generating articles tailored for the South African market. Prior to her current position, she worked as a New Business Sales Executive at YouGov in Paris, France, from 2019 to 2021. During her tenure, she developed and implemented a sales strategy specifically for YouGov products in the South African market and guided the local team in preparing presentations for sales meetings.
Previous Work Experience
Before joining YouGov, Caroline Castanier held various positions in different organizations. She worked as an Account Manager at Crème de la Crème for five months in 2017 in Paris, France. Additionally, she served as a Talent & Culture Management Trainee at AccorHotels in Bangkok, Thailand, from 2016 to 2017. Her experience also includes a role as a Category Manager Assistant at Danone in 2018 and as a Sales Representative Assistant at Pernod Ricard in 2015.
Education and Expertise
Caroline Castanier has a diverse educational background. She studied at Grenoble Ecole de Management, where she achieved a DESMA from 2014 to 2018. She also attended Paris Catholic Institute, earning a bachelor's degree in Law and Political Sciences from 2012 to 2015. Her academic pursuits include exchanges at Tsinghua University and Jiao Tong University in China, focusing on Chinese Civilization, Language, and Economics. She completed her French Baccalaureat at Alma Highschool, specializing in Mandarin and Mathematics.
Contributions to KLA Market Research
In her role at KLA Market Research, Caroline Castanier plays a significant part in shaping the marketing strategy for the South African market. She is involved in generating content and articles that cater to local audiences. Her strategic input and guidance in preparing sales presentations have been instrumental in enhancing the effectiveness of the local team.