Catherine Kretzmann
About Catherine Kretzmann
Catherine Kretzmann is an Associate Director at YouGov in Sydney, Australia, with a strong background in research management and a focus on delivering insights from data. She holds a Bcomm degree from Rand Afrikaans University and has expertise in customer experience, market tracking, and brand perception studies.
Current Role at YouGov
Catherine Kretzmann serves as the Associate Director at YouGov, a position she has held since 2021. Based in Sydney, New South Wales, Australia, she leads various research initiatives and manages teams to deliver insights to clients. Her role involves overseeing research projects from inception to completion, ensuring that they align with client objectives and timelines.
Previous Experience at YouGov
Prior to her current position, Catherine worked at YouGov as a Research Manager from 2019 to 2021. During her two years in this role, she was responsible for managing research projects and contributing to the company's understanding of market trends. Her experience in Sydney allowed her to develop a strong foundation in both quantitative and qualitative research methodologies.
Education and Qualifications
Catherine Kretzmann completed her Bachelor of Commerce (BComm) degree at Rand Afrikaans University from 2000 to 2004. Her studies included Business Management, Sports Management, and Industrial Psychology. Earlier, she attended Jeppe High School for Girls in Johannesburg, South Africa, where she achieved Matric Exemption from 1995 to 1999.
Research Expertise
Catherine possesses extensive expertise in customer and employee experience, large-scale market tracking studies, and brand perception and awareness studies. She is skilled in both quantitative and qualitative research methodologies, enabling her to extract meaningful insights from data. Her passion lies in uncovering the narrative within data to provide valuable insights to clients.
Work Ethic and Project Management
Catherine is recognized for her strong work ethic and ability to meet tight deadlines. She has a proven track record of running research projects from start to finish, demonstrating her capability in managing complex tasks efficiently. Her leadership skills enable her to guide research teams effectively, ensuring successful project outcomes.