Catherine Lok
About Catherine Lok
Catherine Lok is a Junior Client Service Executive at YouGov in Hong Kong SAR, where she has worked since 2021. She has a background in public relations, marketing, and project coordination, supported by her education in Business Administration from Esade and City University of Hong Kong.
Work at YouGov
Catherine Lok has been employed at YouGov as a Junior Client Service Executive since 2021. In this role, she is involved in project coordination, assisting in report deliverables, and conducting data analysis. Her work contributes to the operations of the market research agency, where she engages in basic survey scripting as part of project operations.
Previous Experience
Before joining YouGov, Catherine Lok gained valuable experience through various internships. She worked as a Public Relations Intern at BCW Global for three months in 2020, where she was exposed to the dynamics of public relations. Additionally, she served as a Marketing Intern at ZEISS Vision Care for six months in 2019, focusing on marketing strategies. Her early experience includes a summer internship at Hong Kong Television Network Limited in 2018.
Education and Expertise
Catherine Lok holds a Bachelor of Business Administration (BBA) degree from City University of Hong Kong, which she completed in 2021. She also studied at Esade, where she earned a BBA in 2020. Her academic background includes a focus on business and marketing, equipping her with foundational knowledge applicable to her roles in client services and marketing.
Skills and Responsibilities
Catherine Lok possesses skills in digital marketing support and copywriting, gained through her experience in an in-house marketing department. She has developed customer-facing skills through various roles, enhancing her ability to engage with clients and stakeholders. Her responsibilities in project coordination and data analysis further demonstrate her capability in managing project deliverables.