Charlotte Smith
About Charlotte Smith
Charlotte Smith is a Client Engagement Manager at YouGov, specializing in public and academic sectors. With extensive experience in research methodologies and a background in marketing, she has held various roles in notable organizations since 2008.
Current Role at YouGov
Charlotte Smith serves as the Client Engagement Manager for the Public and Academic sectors at YouGov. She has held this position since 2021, contributing to the company's efforts in engaging clients within these specific fields. Her role involves managing client relationships and ensuring that their needs are met through effective research solutions.
Previous Experience at YouGov
Prior to her current role, Charlotte worked at YouGov as a Research Manager from 2017 to 2021. In this capacity, she focused on managing research projects and delivering insights to clients. Her tenure at YouGov spanned four years, during which she developed a deep understanding of market research methodologies.
Experience at Discovery Research
Charlotte was employed as a Research Consultant at Discovery Research from 2015 to 2017. During her two years there, she honed her skills in online research methodologies, particularly in areas relevant to public and academic engagement. This experience contributed to her expertise in the field.
Educational Background
Charlotte studied at Newcastle University, where she earned a BA in Management and Marketing from 2005 to 2008. This educational background provided her with foundational knowledge in marketing principles and management strategies. She also attended Salesian School prior to her university studies.
Research Skills and Expertise
Charlotte possesses strong skills in designing and conducting focus groups tailored for the public and academic sectors. She has a background in advertising research, which has contributed to the development of effective marketing strategies. Additionally, she has demonstrated proficiency in survey design, enhancing data collection processes for various market research projects.