Chris Laws
About Chris Laws
Chris Laws is an Associate Director at YouGov, with extensive experience in market research and marketing. He has held various roles in reputable organizations, including the Society of Petroleum Engineers and EDF Energy, and possesses strong analytical and communication skills.
Current Role at YouGov
Chris Laws has been serving as an Associate Director at YouGov since 2019. In this role, he is responsible for overseeing various market research projects and ensuring the delivery of high-quality insights to clients. His position involves managing teams and collaborating with clients to understand their research needs. Based in London, United Kingdom, he has contributed to YouGov's reputation as a leading market research firm.
Previous Experience in Market Research
Before joining YouGov, Chris Laws held several significant positions in the market research sector. He worked as an Associate Director at Harris Interactive UK from 2018 to 2019, where he managed research initiatives. Prior to that, he was a Market Research Analyst at EDF Energy for eight months in 2017. His career began at Taylor Nelson Sofres as a Consultant from 2000 to 2006, followed by a role as Research Manager at Synovate Healthcare from 2006 to 2011.
Education and Qualifications
Chris Laws studied at York St. John University, where he earned a BA (Hons) in Geography and American Studies from 1991 to 1994. He furthered his education at Kingston University, obtaining a Postgraduate Diploma in Marketing from 1994 to 1995. This educational background has provided him with a solid foundation in both research methodologies and marketing principles.
Expertise in Market Research Tools
Chris Laws possesses expertise in various market research and marketing software, including Vovici, SurveyGizmo, Tableau, and Marketo. His proficiency in these tools enhances his ability to analyze data and generate actionable insights. This skill set is crucial for his roles in market research, allowing him to effectively manage projects and deliver results.
Skills in Project Management and Communication
Chris Laws demonstrates strong organizational skills, successfully managing multiple projects from concept to production. He possesses excellent interpersonal and communication skills, which are essential for both client and agency-side roles in market research. His analytical mind, combined with a deep knowledge of statistics, contributes to the quality of market research responses.