Christophe Le Yoanc
About Christophe Le Yoanc
Christophe Le Yoanc is the Director of Business Development at YouGov in Singapore, with over 20 years of experience in the local market and a strong background in marketing and account management across various industries.
Work at YouGov
Christophe Le Yoanc serves as the Director of Business Development at YouGov, a position he has held since 2021. He operates out of Singapore, where he leverages his extensive experience in market research and business development to drive growth for the company. His role involves developing strategic initiatives and building relationships with clients to enhance YouGov's market presence.
Education and Expertise
Christophe Le Yoanc has a robust educational background in business and marketing. He earned a Master's Degree in Business Administration and Management from Chambery Graduate School of Business between 1984 and 1987. Additionally, he completed several executive programs, including Strategic Marketing Management at Stanford University and Consumer Marketing Strategy at Northwestern University in 2001. He also studied Digital Marketing Strategy at INSEAD in 2021. His education equips him with a strong foundation in both theoretical and practical aspects of marketing.
Background
Christophe Le Yoanc has over 20 years of experience living and working in Singapore, which has contributed to his deep understanding of the local market dynamics. His career spans various roles in different companies, including significant positions at GSK, Epinion, and Singapore Airlines. His diverse background includes experience in both agency and client-side roles, enhancing his ability to address varied client needs effectively.
Achievements
Throughout his career, Christophe Le Yoanc has managed high-profile accounts, including Singapore Changi Airport and Singapore Airlines. His experience encompasses a wide range of industries, such as Aviation, FMCGs, and Pharmaceuticals. He demonstrates strong competencies in P&L management and has a proven track record of building and maintaining client relationships, which are essential for successful account management.