Darren Yaxley
About Darren Yaxley
Darren Yaxley serves as the Research Director at YouGov, where he has worked since 2014. He specializes in reputation research and employs both quantitative and qualitative methods to gather insights from various audiences, including politicians and businesses.
Work at YouGov
Darren Yaxley has served as Research Director at YouGov since 2014. In this role, he is responsible for overseeing research projects and utilizing both quantitative and qualitative methods to gather insights. His work involves engaging with various audiences, including politicians, businesses, and journalists, to provide valuable data and analysis. Based in London, United Kingdom, Yaxley has contributed to YouGov's reputation as a leading market research firm.
Education and Expertise
Darren Yaxley studied Political Science at the University of Birmingham, where he earned his Bachelor's degree from 2000 to 2003. His academic background provides a strong foundation for his research work. Yaxley's expertise lies in utilizing both quantitative and qualitative research methods, particularly in understanding organizational reputation through research with elite respondents and stakeholders.
Background
Before joining YouGov, Darren Yaxley worked at GfK as Associate Director from 2004 to 2014. During his ten years at GfK, he gained extensive experience in market research and analysis. Additionally, he worked as a freelancer at NatCen Social Research for 11 months in 2003-2004, where he further developed his research skills. His diverse background in research roles has equipped him with a comprehensive understanding of the field.
Achievements
Darren Yaxley provides reputation research support for a variety of organizations, including governments and NGOs. His specialization in conducting research with elite respondents and stakeholders allows him to gather insights that inform organizational strategies and reputation management. His contributions to research have helped various entities understand their standing and improve their engagement with audiences.