Deeksha Raina
About Deeksha Raina
Deeksha Raina is the Head of Marketing for India and MENA at YouGov, with extensive experience in marketing across various sectors including Ed-Tech, SaaS, and Market Research. She has held multiple roles in marketing and analytics, demonstrating expertise in data-driven strategies and campaign implementation.
Current Role at YouGov
Deeksha Raina serves as the Head of Marketing for India and MENA at YouGov, a position she has held since 2024. In this role, she is responsible for leading marketing strategies and initiatives across the regions, focusing on brand equity and demand generation. Her expertise in data-driven marketing allows her to implement effective campaigns that resonate with target audiences.
Previous Experience at YouGov
Prior to her current role, Deeksha Raina worked at YouGov as the Marketing Manager for India and MENA from 2019 to 2022. She advanced to the position of Marketing Lead, where she contributed to various marketing initiatives aimed at enhancing brand visibility and engagement in the region.
Experience at HurixDigital
Deeksha Raina began her career at HurixDigital, where she held several positions from 2015 to 2018. She started as a Management Trainee and later became an Associate Manager in Marketing and Analytics. During her tenure, she successfully conceptualized and implemented marketing campaigns across various media channels.
Educational Background
Deeksha Raina holds a Master of Business Administration (MBA) in Marketing from the University of Mumbai, where she studied from 2013 to 2015. She also earned a Bachelor of Technology (B.Tech.) in Electronics and Communications Engineering from The NorthCap University, completing her degree from 2008 to 2012.
Skills and Specializations
Deeksha Raina specializes in performance marketing, email marketing, content marketing, social media marketing, and data analytics. She has a strong interest in leveraging data-driven strategies to acquire, engage, and retain customers, and possesses diverse industry experience in sectors such as Ed-Tech, SaaS, and Market Research.