Ellie Ma
About Ellie Ma
Ellie Ma is a Client Service Manager for Data Products at YouGov, where she applies her expertise in quantitative data analysis and client service management. With a Master's degree from UCL and extensive experience in data visualization and actionable insights, she has a strong background in the research industry.
Work at YouGov
Ellie Ma serves as the Client Service Manager for Data Products at YouGov, a position she has held since 2022. In this role, she utilizes her expertise in quantitative data analysis to manage and enhance data products. Her responsibilities include ensuring client satisfaction and delivering actionable insights through data visualization. Ellie’s focus on crafting compelling narratives from data supports her effectiveness in this role.
Previous Experience at Dig Insights
Prior to her current role, Ellie Ma worked at Dig Insights from 2020 to 2022. She initially served as a Research Analyst for two years before transitioning to the position of Manager, Customer Enablement for one year. In both roles, she developed skills in client service and data analysis, contributing to her overall expertise in managing data-driven projects.
Background in Research and Consulting
Ellie Ma has a diverse background in research and consulting. She worked as a Research Analyst (Client Service) at Kantar Millward Brown for six months in 2018 in Shanghai City, China. Additionally, she served as a Consultant at Walker Industries for seven months in Ontario, Canada, from 2017 to 2018. These experiences have equipped her with a solid foundation in client service and data analysis.
Education and Expertise
Ellie Ma holds a Master's degree in Environment and Sustainability Development from UCL, which she completed from 2018 to 2019. She also earned a Bachelor's degree in Environment and Business from the University of Waterloo, studying from 2014 to 2018. Her educational background supports her expertise in quantitative data analysis and client service management, particularly in data products.
Specialization in Data Visualization
Ellie Ma specializes in data visualization, which allows her to create compelling narratives and provide actionable insights. This skill is integral to her role as Client Service Manager at YouGov, where she leverages data to enhance client understanding and engagement with data products.