Emma Louise Mc Innes
About Emma Louise Mc Innes
Emma Louise Mc Innes serves as the Global Sector Head for Financial Services at YouGov, bringing extensive experience in financial services research and strategy development from her previous roles at Synovate, Nielsen, and Flame Consulting.
Work at YouGov
Emma Louise Mc Innes has been serving as the Global Sector Head for Financial Services at YouGov since 2021. In this role, she oversees the strategic direction and development of financial services research and insights. Her position involves leveraging data to provide actionable intelligence for clients within the financial sector. Based in Tonbridge, England, she has contributed to enhancing YouGov's reputation in delivering high-quality market research and analysis.
Previous Experience at Synovate
Prior to her current role, Emma Mc Innes held multiple positions at Synovate from 2005 to 2011. She began as a Senior Research Executive in the Ad Hoc Team, progressing to Research Manager for Consumer Services and Financial Services. She later became the Research Director for Financial and Business Services and the UK Head of Mystery Shopping Services. Her tenure at Synovate provided her with a solid foundation in research methodologies and client engagement.
Career at Nielsen
Emma Mc Innes worked at Nielsen from 2011 to 2018, where she held significant roles including Global Client Business Partner and Strategy & Product Development Lead for New Verticals in Europe. Her responsibilities included developing strategies for financial services clients and enhancing product offerings. She also served as Global Client Business Partner for Financial Services in the UAE, which expanded her international experience in the sector.
Leadership at Flame Consulting
From 2019 to 2021, Emma Mc Innes was the Managing Director and Lead Consultant at Flame Consulting. In this capacity, she provided strategic consulting services, focusing on financial services. Her leadership at Flame Consulting allowed her to apply her extensive research background to help clients navigate complex market challenges and develop effective strategies.
Educational Background and Expertise
Emma Mc Innes possesses a strong background in financial services research and strategy development. Her career reflects a creative and entrepreneurial approach to business leadership. With international commercial experience, she specializes in transforming data into actionable business intelligence, which has been a key aspect of her roles across various organizations.