Gerald Lee
About Gerald Lee
Gerald Lee is a Senior Business Development Executive at YouGov, where he focuses on aligning business strategies with consumer insights. He has a diverse educational background and extensive experience in various roles across multiple industries.
Current Role at YouGov
Gerald Lee serves as a Senior Business Development Executive at YouGov since 2021. In this role, he manages a diverse portfolio of sectors, including Retail, Academic, Restaurants, Quick Service Restaurants (QSR), Automotive, and Non-Governmental Organizations (NGO). He focuses on helping businesses align their strategies with consumer expectations through market insights. Gerald advocates for the importance of consumer insights as a key driver in business strategies, aligning with YouGov's mission that consumers should govern business decisions.
Education and Qualifications
Gerald Lee has a diverse educational background. He studied at Saint Patricks Secondary School and later attended Temasek Polytechnic, where he achieved a Diploma in Communications and Media Management from 2009 to 2012. He continued his education at the University of Reading, earning First Class Honors in Accounting and Business/Management from 2015 to 2017. Additionally, he completed a Bridging Programme in Business & Management at Bellerbys College from 2014 to 2015.
Professional Experience
Gerald Lee has held various positions across multiple organizations. He worked at the Singapore Army as a Forward Observer Gunnery Assistant from 2012 to 2014. He then transitioned to the corporate sector, serving as an Intern at EY in 2016 and later as a Betting Assistant at TOTEPOOL LIMITED from 2016 to 2017. He worked as a Motivational Coach at Adam Khoo Learning Technologies Group for two months in 2017. Following that, he served as an Audit Associate 2 at PwC from 2017 to 2019 and as a Regional Sales Executive at Luci Pte. Ltd. from 2019 to 2021.
Philosophy and Advocacy
Gerald Lee believes in the philosophy that consumers should govern business decisions. This belief aligns with his work at YouGov, where he emphasizes the significance of consumer insights in shaping business strategies. He advocates for the integration of market insights into business planning to ensure that companies effectively meet consumer expectations.