Gordon Leung
About Gordon Leung
Gordon Leung is a Client Service Associate Manager at Yougov, with extensive experience in market research and client services across various sectors. He has held positions at notable companies such as Lufthansa and Ipsos, where he developed expertise in managing research projects and quantitative analysis.
Current Role at YouGov
Gordon Leung serves as a Client Service Associate Manager at YouGov, a position he has held since 2019. In this role, he is responsible for managing client relationships and ensuring the successful delivery of research projects. His experience in client service and project management contributes to his effectiveness in this position.
Previous Experience at Ipsos
Gordon Leung has extensive experience at Ipsos, where he held several positions from 2015 to 2019. He started as a Research Assistant in Advertising Research, then progressed to Research Executive and later to Senior Research Executive in Marketquest. His final role at Ipsos was as a Research Manager, focusing on Marketing Strategy and Understanding. Throughout his time at Ipsos, he managed various research projects, enhancing his expertise in market research.
Early Career at Lufthansa and AIA
Before his tenure at Ipsos, Gordon worked at Lufthansa as a Student Project Coordinator for six months in 2014 in Frankfurt Am Main, Germany. He also gained experience at AIA as a Financial Planner and Event Assistant from 2012 to 2013 in Hong Kong. These early roles provided him with foundational skills in project coordination and client service.
Education and Specialization
Gordon Leung studied at City University of Hong Kong, where he earned a degree in Marketing and Management from 2011 to 2014. His education laid the groundwork for his specialization in various sectors, including FMCG, Wine and Spirit, Airlines, Finance Service, Luxury, and other Consumer Goods. This diverse industry knowledge supports his research capabilities.
Research Skills and Project Management
Gordon possesses a range of skills in quantitative research, market segmentation, branding health evaluation, customer satisfaction research, KPI measurement, purchase path analysis, and new product launch strategies. He has managed over 20 local and regional research projects, demonstrating his ability to handle complex research initiatives effectively.