Graeme Ford
About Graeme Ford
Graeme Ford serves as the Global Head of Research Innovation at YouGov, a position he has held since 2021. He has extensive experience in research and data analysis, having previously worked in various roles at YouGov, Warner Music Group, and several other organizations.
Current Role as Global Head of Research Innovation
Graeme Ford serves as the Global Head of Research Innovation at YouGov, a position he has held since 2021. In this role, he focuses on advancing research methodologies and innovative practices within the organization. His leadership aims to enhance the quality and effectiveness of research outputs, contributing to YouGov's reputation in the market research industry.
Previous Experience at YouGov
Ford has held multiple positions at YouGov, including Director of YouGov Profiles from 2013 to 2016 and YouGov Chat from 2018 to 2021. In these roles, he was responsible for developing insights and strategies that informed client decisions. His work contributed to the growth of YouGov's data products and enhanced their market research capabilities.
Professional Background in Market Research
Before joining YouGov, Ford worked at Warner Music Group as a Research and Business Analyst from 2006 to 2008. He also held positions at Phones4u as Head of Insight and Social Media and at The Social Partners as Director of Social Insight. His diverse experience in market research and analysis has equipped him with a comprehensive understanding of consumer behavior and data-driven decision-making.
Academic Qualifications and Studies
Ford has an extensive academic background, having studied at Oxford Brookes University. He earned a PhD in Digital Cultures and Cultural Geography, as well as a Master of Social Science in Digital Cultural Economies. He also holds a BSc (Hons) in Human Geography and Social Sciences. His academic pursuits have provided him with a strong foundation in sociology and cultural studies.
Co-founding Inconversation Media
Ford co-founded Inconversation Media, a company that specialized in social insights and data analysis. In 2018, Inconversation Media was acquired by YouGov, further integrating Ford's expertise into the company's research initiatives. This acquisition reflects the value of his contributions to the field of market research and data analytics.