Greg Garrood
About Greg Garrood
Greg Garrood is the UK Marketing Manager at YouGov, having previously held marketing roles at Hargreaves Lansdown and Alexandra. He has extensive experience in developing marketing strategies and optimizing customer propositions across various industries.
Work at YouGov
Greg Garrood serves as the UK Marketing Manager at YouGov, a position he has held since 2022. In this role, he focuses on maximizing revenue and engagement through effective end-to-end campaign management. Garrood is known for his ability to establish effective relationships with key stakeholders, which enhances collaboration within the organization.
Previous Experience in Marketing Management
Prior to his current role, Greg Garrood worked as the Marketing Manager at Hargreaves Lansdown from 2020 to 2022. His responsibilities included developing and implementing marketing strategies to meet business objectives. He also held the position of Marketing Campaign Manager at Alexandra from 2018 to 2020, where he managed various marketing initiatives.
Career Progression in Marketing
Greg Garrood's career in marketing began at Nisbets, where he held several positions from 2012 to 2017. He started as Hotels Corporate Key Accounts, then advanced to Senior Marketing Campaigns Analyst for the USA and Australia, and later became Corporate Marketing Manager. His experience at Nisbets spanned five years, during which he developed marketing strategies to optimize customer propositions.
Educational Background
Greg Garrood studied Hospitality Administration/Management at ciomijas, where he achieved a qualification in Hotel Management & Tourism from 2008 to 2010. This educational background provided him with foundational knowledge relevant to his marketing career in the hospitality and corporate sectors.
Early Career in Sales and Marketing
Before his extensive marketing career, Greg Garrood worked in various roles in sales and marketing, including positions at Golf Academy David Leadbetter and La Cala Resort in Spain. His early experiences in these roles contributed to his understanding of customer engagement and marketing strategies.