Gurdev Potiwal
About Gurdev Potiwal
Gurdev Potiwal is a Research Manager at YouGov in London, United Kingdom, where he has worked since 2020. He specializes in conducting reputation research for various organizations, including governments and NGOs, and has extensive experience in both quantitative and qualitative research methods.
Work at YouGov
Gurdev Potiwal has been serving as a Research Manager at YouGov since 2020. In this role, he focuses on conducting research that informs organizational reputation. His work involves engaging with elite respondents and stakeholders to gather insights that support various organizations. YouGov is known for its data-driven approach, and Potiwal's contributions align with the company's commitment to providing accurate and actionable research.
Previous Experience at Maru/Matchbox UK
Before joining YouGov, Gurdev Potiwal worked at Maru/Matchbox UK as a Senior Research Manager from 2009 to 2019. During his ten years at the company, he developed expertise in managing research projects and analyzing data to support client needs. His role involved working closely with clients to deliver insights that informed strategic decisions across various sectors.
Career at Research International
Gurdev Potiwal began his career in research at Research International, where he held the position of Research Manager from 2000 to 2008. In this capacity, he gained foundational experience in conducting research and managing projects. His work at Research International laid the groundwork for his future roles in the research field.
Specialization in Reputation Research
Gurdev Potiwal specializes in conducting reputation research for a diverse array of organizations, including governments, blue chip companies, and NGOs. He employs both quantitative and qualitative research methods to engage with various audiences, such as politicians, businesses, journalists, and NGOs. His focus on understanding organizational reputation has positioned him as a key resource for stakeholders seeking to enhance their public perception.