Jacob Young Haug
About Jacob Young Haug
Jacob Young Haug serves as the Research Director at YouGov, a position he has held since 2022. He has extensive experience in research roles across multiple organizations and enjoys engaging in outdoor activities, cooking, and speculative fiction.
Work at YouGov
Jacob Young Haug has been serving as the Research Director at YouGov since 2022. In this role, he focuses on utilizing data visualization and storytelling to create impactful deliverables tailored to specific audiences. His responsibilities involve overseeing research projects and ensuring that insights are effectively communicated to clients.
Previous Experience in Research
Prior to his current position, Jacob held multiple roles at GfK Boutique Research. He worked as a Research Associate from 2015 to 2016, later advancing to Senior Research Associate in Healthcare from 2017 to 2018, and Senior Research Associate for Market Opportunities and Innovation from 2016 to 2017. He also served as a Research Manager from 2020 to 2022. Additionally, he worked as an Account Manager - Innovation at Ipsos from 2018 to 2020.
Education and Expertise
Jacob earned his Bachelor's Degree in Technical and Scientific Communication from the University of Minnesota-Twin Cities, where he also completed minors in Design and Psychology. His academic background provides a strong foundation for his work in research and data analysis.
Client Engagement and Workshop Facilitation
In his professional capacity, Jacob facilitates client activation workshops. These workshops are designed to ensure that insights derived from research have maximal impact, showcasing his skills in client engagement and workshop facilitation.
Personal Interests and Activities
Outside of his professional life, Jacob enjoys engaging in playful activities with his son, including board and video games. He participates in outdoor activities such as hiking and biking, reflecting a love for nature and physical fitness. Additionally, he has a passion for speculative fiction, science fiction, and philosophy, which he enjoys during his leisure time.