Jeffrey Ketz
About Jeffrey Ketz
Jeffrey Ketz is a Senior Marketing Science Manager at YouGov, where he has worked since 2022 in the Detroit Metropolitan Area. He has a diverse background in culinary roles and IT, along with advanced expertise in statistical modeling and data analysis.
Work at YouGov
Jeffrey Ketz currently serves as the Senior Marketing Science Manager at YouGov, a position he has held since 2022. In this role, he utilizes advanced modeling techniques, including latent class cluster analysis and structural equation modeling, to support marketing research initiatives. He participates in project meetings to address specific project questions related to advanced modeling and statistical design. Additionally, he provides guidance to research managers on study design and statistical methodologies, ensuring project success. Ketz also plays a role in training new marketing science managers and reviews customized Excel tools developed by his colleagues.
Education and Expertise
Jeffrey Ketz holds a Master’s Degree in Economics and a Bachelor’s Degree in Mathematics, both from Eastern Michigan University. His educational background equips him with a strong foundation in quantitative analysis and statistical methodologies. Ketz has expertise in advanced modeling techniques, including designing and analyzing discrete choice and maximum difference models using hierarchical Bayesian methodology. His skills are critical in the marketing science field, allowing him to contribute effectively to research and data analysis.
Background
Jeffrey Ketz has a diverse professional background that spans various roles in both the culinary and technology sectors. Before joining YouGov, he worked as a Marketing Science Manager at the same company from 2018 to 2022. His earlier career includes positions as a Lead Line Cook at Marriott Hotels and a Broiler Cook at Excalibur Hotel & Casino. Ketz also has experience in IT, having worked as a Systems Analyst and IT Network Engineer at Electronic Data Systems. This varied experience contributes to his multifaceted skill set.
Previous Work Experience
Prior to his current role at YouGov, Jeffrey Ketz held several positions in the culinary field, including Sous Chef at Bitter Creek Brewing and The Pelican Pub & Brewery. He also worked as a Cook at Denali View Lodge-Nenana and Manzana Rotisserie Grill. In addition to his culinary experience, Ketz worked as a Reseller Balance Reconciliation Specialist at InComm and as a Graduate Teaching Assistant at Eastern Michigan University. His work history reflects a blend of culinary and analytical roles, showcasing his adaptability.