Jerry Latter
About Jerry Latter
Jerry Latter is a Qualitative Research Director at YouGov, where he has worked since 2020. He has extensive experience in qualitative research, having held various positions at notable organizations such as Kudos Research, Ipsos MORI, and MORI Research.
Current Role at YouGov
Jerry Latter serves as the Qualitative Research Director at YouGov since 2020. In this role, he has been instrumental in pioneering online qualitative methodologies, enhancing the company's research capabilities. His responsibilities include leading various qualitative research projects and contributing to innovative research offerings that meet client needs.
Previous Experience in Research
Prior to his current position, Jerry Latter held multiple roles in research organizations. He worked at YouGov as Associate Director from 2016 to 2020, and at Ipsos MORI as Research Manager from 2013 to 2016. His earlier experience includes a seven-year tenure at Ipsos MORI in various roles, including TRE/RE/SRE, and positions at Kudos Research and MORI Research.
Education and Qualifications
Jerry Latter earned a Master's Degree in English Literature (British and Commonwealth) from The University of Edinburgh, where he studied from 1997 to 2001. He completed his earlier education at Oundle School from 1991 to 1996. His academic background supports his expertise in qualitative research and analysis.
Notable Interviews and Contributions
Throughout his career, Jerry Latter has interviewed notable figures such as Evan Davis and Polly Toynbee. He presented to Harriet Harman during her tenure as Deputy Prime Minister. Additionally, he was invited by Sky News to discuss pre-election focus groups during the 2019 election campaign, showcasing his insights into public opinion and research methodologies.
Achievements in Research and Thought Leadership
Jerry Latter has made significant contributions to the field of research, including leading charity research at Ipsos MORI and providing thought leadership at conferences. He has also tested marketing messages for a market-leading CRM provider and led communications and branding projects for large organizations at YouGov. His work was recognized when he jointly won 'Best overall contribution' at the 2012 MRS conference.