Josie Watson
About Josie Watson
Josie Watson serves as the Global Sector Marketing Lead at YouGov, where she has worked since 2021. With a diverse background in marketing management, she has held various roles across notable companies and possesses expertise in brand awareness and lead generation.
Work at YouGov
Currently, Josie Watson serves as the Global Sector Marketing Lead at YouGov, a position she has held since 2021. In this role, she leads global marketing campaigns that align with the company's commercial objectives. Her focus areas include key sectors such as Gaming & Esports, Leisure & Entertainment, and Sports. Watson utilizes her expertise in data-driven marketing to enhance brand awareness and generate leads within these sectors.
Previous Experience in Marketing
Before joining YouGov, Josie Watson held various marketing roles. She worked as a Marketing Manager at TwentyCi from 2016 to 2020, where she managed marketing strategies in Milton Keynes. Prior to that, she served as a Senior Marketing & Communications Manager at Ipsos MORI for eight months in 2021. Her earlier experience includes a seven-year tenure as Marketing Manager at Foresight Factory and roles at Experian as both a Marketing Executive and Marketing Assistant.
Education and Expertise
Josie Watson has a solid educational background in marketing. She studied Business Marketing and French at Keele University, earning a BA Hons from 2002 to 2006. She also attended Ichec Brussels Management School for a year, focusing on Business Marketing and French. In addition, she obtained the IDM Professional Diploma in Digital Marketing in 2012, further enhancing her marketing skills. Watson possesses expertise in various marketing disciplines, including content creation, social media marketing, and analytics.
Marketing Skills and Approach
Josie Watson has a strong background in budget control and agency liaison, which are critical components of marketing management. She advocates for a strategic approach to marketing that is informed by data, behavioral insights, and consumer insights. Her extensive experience includes managing marketing programs aimed at increasing brand awareness and lead generation, demonstrating her capability in executing effective marketing strategies.