Kalina Bojourova
About Kalina Bojourova
Kalina Bojourova is an Associate Director at YouGov, where she has worked since 2021. With over 19 years of experience in insights across various industries, she has held significant roles at Ipsos MORI, Shell, and Allegra Insights.
Current Role at YouGov
Kalina Bojourova serves as an Associate Director at YouGov, a position she has held since 2021. In this role, she is responsible for overseeing various research projects and initiatives. She has taken ownership of complex brand tracking programs, demonstrating her capability in managing multifaceted studies. Her work involves developing documentation to enhance project management processes, contributing to the efficiency and effectiveness of her team's operations.
Previous Experience at Ipsos MORI
Before joining YouGov, Kalina Bojourova worked at Ipsos MORI as a Senior Research Consultant for a brief period in 2021. During her two months at the firm, she contributed to research efforts in London, United Kingdom. This role added to her extensive experience in the insights industry, further refining her skills in research and analysis.
Experience at Shell
Kalina Bojourova was employed at Shell as a Global Trackers Program Manager from 2017 to 2020. In this capacity, she managed global tracking programs, which involved coordinating research efforts across various regions. Her tenure at Shell spanned three years and provided her with valuable experience in the oil industry, enhancing her expertise in managing large-scale projects.
Educational Background
Kalina Bojourova has a diverse educational background. She studied at Plovdiv University 'Paisii Hilendarski,' where she earned a Master of Science in English and Bulgarian language and literature from 1996 to 2002. Additionally, she completed a course in Brand Strategy at The Open University in 2020, which lasted for 11 months. Earlier, she attended the School for Humanitarian Sciences 'St.St.Cyril and Metodii,' achieving a GCE Advanced Subsidiary in English Language and Literature.
Professional Expertise
With over 19 years of experience in insights across various industries, Kalina Bojourova has developed a strong professional profile. Her expertise spans sectors such as Oil, FMCG, Food & Drink, Travel, Retail, Technology, and Services. She excels in building and managing large teams and has successfully run training and excellence programs. Her proven track record includes designing and delivering complex multi-country studies and cultivating profitable client relationships.