Kesayamol (Kes) Anutarapinyovong
About Kesayamol (Kes) Anutarapinyovong
Kesayamol (Kes) Anutarapinyovong serves as the Country Head at YouGov in Thailand, a position he has held since 2016. With extensive experience in market research and a background in business development, he has contributed significantly to various organizations throughout his career.
Work at YouGov
Kesayamol Anutarapinyovong has served as the Country Head at YouGov since 2016, overseeing operations and market research initiatives in Thailand. In this role, he has been responsible for leading various projects that focus on consumer insights and data analytics, contributing to the company's growth and presence in the region.
Previous Experience in Market Research
Before joining YouGov, Anutarapinyovong held several positions in market research. He worked at Kantar TNS as Director Client & Offer from 2014 to 2015 and as Research Director from 2010 to 2014. His tenure at Synovate included roles as Project Director, Information Manager (Global), Project Manager, and Senior Researcher, spanning from 2003 to 2010. His extensive experience in these roles has equipped him with a deep understanding of market dynamics.
Education and Expertise
Anutarapinyovong earned a Master of Commerce in Marketing from the Australian School of Business at the University of New South Wales. His educational background supports his expertise in conducting focus groups, analyzing customer satisfaction, and measuring employee loyalty. He possesses strong skills in market analysis and advertising research, which are essential in his current role.
Background in Business Development
In addition to his market research experience, Kesayamol Anutarapinyovong has a professional background in business development. He worked at Saatchi & Saatchi as an Account Executive from 1996 to 1999, where he gained valuable insights into client management and strategic marketing. This experience complements his research skills and enhances his ability to lead market initiatives effectively.