Lance Fraenkel
About Lance Fraenkel
Lance Fraenkel serves as the Vice President and Head of Data Products at YouGov, where he has worked since 2017. He has extensive experience in client services and product development, particularly in the sports research sector, and has been instrumental in launching new products that are utilized by professional sports teams globally.
Work at YouGov
Lance Fraenkel has held multiple positions at YouGov since joining the company. He currently serves as Vice President, Head of Data Products, a role he has occupied since 2017. In this capacity, he oversees key sales, client service, and product development for YouGov's sports group across the US, APAC, and European markets. Prior to this, he worked as Manager of Client Services from 2010 to 2013, and later as Head of Client Services for YouGov Data Products from 2015 to 2017. His experience at YouGov also includes roles as Analyst and Senior Analyst from 2007 to 2010, and Head of Client Services for BrandIndex from 2013 to 2015.
Education and Expertise
Lance Fraenkel completed his education at Cornell University, where he earned a Bachelor of Arts degree in Applied Economics and Business Management from 2003 to 2007. He also attended Stuyvesant High School from 1999 to 2003. His academic background provides a strong foundation for his expertise in data products and client services within the market research industry.
Background
Before his extensive career at YouGov, Lance Fraenkel gained experience as an intern with the Staten Island Yankees in 2006. His professional journey at YouGov began in 2007, where he progressed through various analytical and client service roles, contributing to the company's growth and development in the sports research sector.
Achievements
Lance Fraenkel played a pivotal role in the creation and global launch of new sports research products at YouGov. These products have been adopted by numerous professional teams and top leagues worldwide. His contributions have been significant in establishing YouGov's presence in the sports research market, particularly as the second hire in the US for the company's newly formed sports group.