Larry Shannon Missal
About Larry Shannon Missal
Larry Shannon Missal serves as the Head of Research for North America at YouGov, bringing extensive experience in research and analytics from previous roles at Nielsen, Harris Interactive, and Performance Research. He holds a Bachelor of Arts in English/Communications from Skidmore College and is recognized for his ability to transform analytical data into engaging narratives.
Current Role at YouGov
Larry Shannon Missal serves as the Head of Research for North America at YouGov. He has held this position since 2021. In this role, he focuses on leading research initiatives and enhancing the analytical capabilities of the organization. His responsibilities include overseeing research projects and ensuring that the findings are relevant and actionable for clients.
Previous Experience at YouGov
Prior to his current role, Larry Shannon Missal worked at YouGov as the Head of YouGov RealTime in the US from 2017 to 2021. In this capacity, he managed real-time data collection and analysis, contributing to the company's reputation for timely insights in market research.
Career at Nielsen and Harris Poll
Larry Shannon Missal has extensive experience in market research, having worked at Nielsen in various roles. He served as Managing Editor for The Harris Poll from 2014 to 2016 and briefly as Manager of Harris Poll Content in 2014. His tenure at Harris Interactive Inc. as Harris Poll Research Manager lasted from 2012 to 2014, where he contributed to the development and execution of research methodologies.
Background in Performance Research
Larry Shannon Missal's career includes a significant period at Performance Research, where he worked for a total of ten years from 2002 to 2012. He held the position of Senior Project Director and previously served as Project Manager from 1998 to 2002. His work focused on project management and research analysis, enhancing his expertise in transforming data into narratives.
Education and Academic Background
Larry Shannon Missal studied at Skidmore College, where he earned a Bachelor of Arts (B.A.) degree in English/Communications. His educational background has equipped him with strong communication skills, which he applies in his research and advocacy for engaging and insight-driven research methodologies.